Wasn’t branded entertainment christened “here” with BMW Films? Man, brands really need to get with it.
This company has just released an AR iphone app that you see above. And the first thing I thought was that with all of the DARPA (MIT, etc.) focus on robotic driving in recent years, where has the innovation been around making your driving experience better/safer etc.? This whole AR overlay on your driving experience has so much “legs” to it, I can’t wait to see what’s next…
I read an article in Zero Hedge a while ago about how the “flash crash” in the stock market was a direct result of “quote stuffing”, a fraudulent practice designed to manipulate stock prices in predictable directions enabled by the over-automation of the market through algorithmic trading.
Recently I stumbled upon a daily blog dedicated to revealing patterns in stock data that aims to visually show patterns that are most-likely intentional and purposeful – not the truly random movements of normal market chaos. They call these visual phenomena “crop circles”.
Here’s my summer vacation photo album. All shot with an iPhone 3GS using Hipstamatic (horrible name, great app). My only gripe about the application is that you retroactively apply photo effects and filters. Why can’t you change lenses after the fact? Use different film post-shot? I mean, it’s all a programmatic effect applied to the raw data coming in from the camera lens in the first place right? The “flash” isn’t actually a flash at all…
This reminds me of a quote I read recently that even lenses will become obsolete – the digital image sensors will be so powerful that they’ll just capture EVERYTHING and using Photoshop (or whatever) you’ll be able to apply different effects, focal depths, etc. after the fact. I’m all for it, but for now having the ability to take images with different filters and effects on the iPhone is keeping me occupied (but is making me want the newer model with the better resolution camera).
This reminds me of a flex-coded, corporate version the machine in Darren Aronofsky’s Pi. Only with fewer ants creating the special sauce (sorry for the spoiler but I think 12 years is past the statute of limitations). Seriously though, data-mining and trend-spotting algorithms are big business in todays T.I.A. world. And that’s fine – the data’s out there let’s make sense of it. But exploring “the past, present and predicted future of almost anything”? You’re gonna need the ants on this one because there’s nothing mystifying about a plain vanilla flex skin with cloud tags and timeline scrubbers. Here’s an example of where good brand & interaction design could help bring the truly special information (if there is any) to the user with maximum impact.